BEYOND THE SHADE MATCH: The Rise of Condition-Led Complexion
With the convergence of data, dermatology, and artistry, make-up too is evolving beyond shade matching. Brands today are creating condition-responsive, skin-first formulations that merge treatment and colour with precision, performance, and cultural nuance. Charlene Flanagan has the pulse of this transformation, tracking how AI diagnostics, ingredient intelligence, and on-ground artistry are reshaping beauty into a category that is not just personalised, but profoundly individual.