Anastasia Beverly Hills appoints Antonela Roccuzzo as Global Brand Ambassador for 2026
Anastasia Beverly Hills has named Antonela Roccuzzo as its Global Brand Ambassador for 2026. The partnership supports the brand’s global marketing and product communication plans. Roccuzzo will feature in campaigns for hero products and new launches, and these will be released across social media and brand platforms. The brand will also feature Roccuzzo in creative projects that highlight product innovation and artistry. The association reflects shared values around confidence, individuality, and female empowerment, and it aims to strengthen engagement with women consumers across international markets through storytelling and digital-first content.
L’Oréal Professionnel launches Global Creative Contributors programme
L’Oréal Professionnel has introduced its first Global Creative Contributors programme, an initiative that replaces traditional brand ambassadorship with long-term creative collaboration. The programme brings together hairstylists, colourists, educators, and cultural voices from different countries. The model positions these contributors as partners rather than endorsers. They will work together with the brand to co-create content, education tools, events, and trend directions. The group will focus on professional insights and innovation supported by the brand’s scientific and technological expertise. The programme also aims to connect global creativity with salon practice and strengthen education as a core part of the brand’s professional strategy.
Lancôme and Timeline to launch skin longevity innovation
Lancôme has partnered with the Swiss Biotech Company, Timeline, to introduce a new skincare technology called Mitopure. The skincare range based on this innovation alters the biological age of skin and provides a youthful appearance, and is based on purified Urolithin that supports mitochondrial renewal through mitophagy. The ingredient will debut in a new skincare range by Lancôme. The brand says the product targets skin’s biological age and supports cellular energy. Vania Lacascade, Global Brand President of Lancôme, said the launch aims to change the approach to skin aging using advanced science. The development strengthens Lancôme’s focus on longevity-based skincare solutions and cellular health.
Charlotte Tilbury CEO Demetra Pinsent exits after 14 years
Maybelline Founding CEO Demetra Pinsent exits Charlotte Tilbury after 14 years with the company. She has served as chief executive since the brand was founded in 2012. No successor has been announced by the brand; however, Founder Charlotte Tilbury will continue to lead the brand in her roles as president, chairman, and chief creative officer. During Pinsent’s tenure, the company grew into a billion-dollar beauty business. Under her leadership, the brand was also acquired by Puig in 2020 and became a key contributor to group revenues, which crossed EUR 5 billion in 2025.
Cardi B announces launch of haircare brand Grow-Good Beauty
Cardi B has introduced her new haircare brand, Grow-Good Beauty. The singer made the announcement through a teaser video shared on her social media, which documents three years of product development and testing. The brand is scheduled to launch in April 2026. The range is based on her personal hair growth journey and is developed for textured hair. It focuses on hair health and growth-focused formulas. Grow-Good Beauty marks Cardi B’s entry into the beauty and personal care category, and adds to the growing number of celebrity-led haircare launches in the global market.
Pat McGrath Labs secures USD 30 million financing amid Chapter 11 bankruptcy process
Pat McGrath Labs has secured USD 30 million in new financing from existing lender GDA PMG Funding. The funding supports the company’s reorganisation under Chapter 11 bankruptcy proceedings in the United States. Investment firm GDA Luma is set to take a controlling equity stake in the brand, and Founder Pat McGrath will step down as chief executive and continue as chief creative officer. The agreement includes USD 10 million in debtor-in-possession financing, and at least USD 20 million in post-emergence working capital. A new holding company will own the reorganised business, with McGrath retaining a significant equity stake.