Over the past decade, the Indian beauty industry has undergone a quiet but decisive shift. Growth is no longer limited to salons alone; it is evident across manufacturing, exports, professional education, and innovation. An industry once heavily reliant on imported formulations is now being reshaped by homegrown brands that are investing in research, production, and a strong sense of identity. Having witnessed this transformation up close, Professional Beauty Hairdressers Journal India introduces ‘Make in India,’ a new segment dedicated to spotlighting companies creating globally competitive beauty solutions from within the country. Beauty Garage is one such name.
Founded by brothers Mahesh and Jigar Ravaria, the brand entered the industry without legacy backing or shortcuts. Only conviction, clarity of purpose, and an unwavering belief in doing things differently drove them to succeed. This is the story of intent, resilience, and how a certain stubborn refusal to conform helped build a brand that now stands shoulder to shoulder with global players.
MAKE IN INDIA: A BELIEF, NOT A BADGE
For Beauty Garage, make in India is not a marketing statement but an operating philosophy. Ravaria describes it as a commitment to building globally competitive professional hair products rooted in Indian insight, talent, and innovation. Manufacturing locally allows the brand to stay connected to its consumer, take full ownership of quality, and demonstrate that international standards can emerge from Indian infrastructure. Naturally, one of Beauty Garage’s strategic decisions has been to prioritise in-house manufacturing. “Housing formulation, testing, and production under one roof has enabled faster innovation cycles and stronger quality control,” he says.
In an industry where salon feedback can influence product tweaks rapidly, agility becomes critical. Says Ravaria, “The advantage lies in creative and operational control, allowing the brand to respond swiftly without compromising consistency.”
COMPETING WITH GLOBAL LEGACY
“Indian manufacturers,” he acknowledges, “have historically faced a perception challenge. Global brands entered with legacy and aspirational positioning, while Indian brands had to prove themselves through performance.” That narrative, however, is shifting. Increased investment in R&D, professional education, and branding has strengthened domestic credibility. However, Mahesh opines, “The next challenge, lies in scaling sustainably while maintaining consistency.”
However, balancing performance with affordability remains central to Beauty Garage’s positioning. “Local manufacturing, smart sourcing, and focused formulations help maintain competitive pricing without diluting results,” he says. The objective is clear: deliver reliable, result-driven products that work commercially for salon professionals.
Research and development play a defining role in product creation. “Indian hair textures, water quality, humidity levels, and climate variations differ significantly from Western markets. Formulations are tested across regions and seasons to ensure dependable performance,” he explains. This localised R&D approach positions Beauty Garage as salon-relevant rather than trend-driven.
MAKE IN INDIA
is not a
BADGE
for us; it is proof that
WORLD-CLASS
professional beauty can be built on
INDIAN SOIL.
EVOLVING PERCEPTIONS
Over the years, Mahesh has observed a notable shift in how salon professionals view Indian-made brands. Confidence has replaced hesitation. Performance, transparency, and consistent education have built trust. Today, many professionals proudly align themselves with Indian brands that deliver measurable results. “Make in India is not a badge for us; it is proof that world-class professional beauty can be built on Indian soil.”
Beauty Garage’s journey reflects a broader shift within the Indian beauty ecosystem: from dependency to confidence, and import-led growth to indigenous innovation. The spotlight on Beauty Garage signals a clear message: Indian manufacturing is no longer catching up; it is carving its own space.
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