The global rice water skincare market is projected to grow from USD 7.20 billion in 2025 to USD 13.95 billion by 2036, expanding at a CAGR of 6.2%. Once closely linked to K-beauty and J-beauty, rice water and fermented rice extracts are now gaining mainstream popularity in skincare products worldwide. Brands are increasingly using rice-derived ingredients in moisturisers, serums, cleansers, and masks targeting hydration, brightening, and anti-aging benefits. Industry experts attribute the growth to rising demand for clean, fermentation-based skincare, while social media and e-commerce continue to accelerate consumer awareness and product adoption globally.