Packaging innovations showcased at Cosmoprof Worldwide Bologna underline a decisive move towards alternative materials and low-impact design. Berlin Packaging’s Xoco material, made from hazelnut shells, highlights waste-to-packaging innovation, while suppliers introduced 100% recycled plastic mascara packs and cellulose-based applicators. Advances in 3D-printed brushes are enabling customisation at scale, alongside gas-free air mist systems designed to improve safety and reduce environmental impact. Collectively, these developments reflect a broader industry shift towards material science, carbon reduction and enhanced product functionality, as brands respond to tightening sustainability regulations and evolving consumer expectations.