Matrix has announced KATSEYE as its new Global Brand Ambassador, marking a new phase for the brand as it strengthens its position in the professional salon segment worldwide. The partnership brings together Matrix’s four-decade presence in professional haircare with KATSEYE’s global appeal and aligns with the brand’s philosophy of “All Hair Types. All Humans,” focused on inclusivity and accessibility.
As part of the collaboration, KATSEYE will lead Matrix Moves, a global campaign set for 2026. The campaign explores the connection between hair, movement, and self-expression, presenting hairstyling as an extension of personality and performance. Created by director Cody Critcheloe and photographed by Carin Backoff, the campaign features bold colours, energetic choreography, and styling by Kyle Lu. It also highlights six key Matrix product lines, including Mega Smooth and Instacure, designed to deliver results across different hair textures.