KT Professional Launches KT Men with IPL Partnerships

KT Professional has launched KT Men, a new men’s grooming brand aimed at India’s growing male personal care market, with a nationwide rollout across digital and retail channels. The new range includes products across hair care, skincare, and grooming categories such as shampoos, beard oils, facewash, bodywash, styling gels, perfumes, and face creams. The company is targeting ₹100 crore in revenue in its first year and expects annual growth of around 45 percent over the next two to three years.

To strengthen brand visibility, KT Men has partnered with Mumbai Indians and Royal Challengers Bengaluru as official hair care partner. The association connects the brand with major cricket audiences and players like Rohit Sharma and Virat Kohli. Products will be available through the brand’s website, online marketplaces, quick commerce platforms, pharmacies, medical stores, and professional salons.