L’Oréal India is reportedly in discussions to acquire a controlling stake in Innovist as part of its strategy to strengthen its presence in India’s fast-growing beauty and personal care market. According to reports, the proposed deal is valued between USD 350 and 450 million. If completed, it would give L’Oréal India a majority stake in Innovist, with the transaction expected to happen in stages before moving toward full ownership.
Innovist is known for digital-first brands such as Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals. These brands have built strong consumer demand through direct-to-consumer channels and ingredient-focused positioning. The potential deal reflects L’Oréal India’s push to expand across online-led beauty segments as global beauty companies increasingly look to partner with or acquire fast-growing homegrown brands in India.