For Streax Professional, community impact is not an extension of brand philosophy but central to it. This belief finds powerful expression in its partnership with Krishnashray
Gurukul SEDI, a skill development institution working with young women from villages around Govardhan, Mathura. Rooted in shared values of dignity, discipline, and self-reliance, the collaboration is designed to create long-term, skill-led livelihoods in beauty and wellness for underserved communities. Reflecting on what sparked this meaningful association, Rochelle Chabbra, Founder, Streax Professional, said, “This partnership began with a deeply personal belief that while talent exists everywhere, access to opportunity does not,” adding, “learning about the work being done at Krishnashray Gurukul SEDI resonated strongly with my own view of how education and structured skills can shape lives.”
What stood out was not only the vocational training offered but also the values the Gurukul upholds. In regions like Govardhan, aspirations often exist quietly, given their limited exposure to industry or professional frameworks. Chhabra felt that timely industry intervention could create a ripple effect, one that extends far beyond individual learners. The partnership was thus envisioned as a bridge: bringing professional knowledge, structure, and aspiration to places where potential is abundant, but opportunity remains limited.
“The beauty and wellness sector,” she explains, “offers a uniquely powerful pathway to empowerment. Skill in this industry translates directly into livelihood, independence, and even entrepreneurship.” Through this initiative, Streax Professional is not merely imparting technical know-how but helping young women visualise a future within the profession. Many trainees are already setting up small independent salons, offering hair and skin services within nearby villages, and becoming trusted professionals within their communities.
With access to structured training, professional products, and exposure to industry expectations, these women can build sustainable income streams without being forced to migrate away from their roots. Streax Professional’s role is to strengthen this journey by helping them refine techniques, understand consumer needs, and evolve with changing trends. The focus is on continuity, not one-time intervention.
At the heart of this collaboration lies the importance of structured knowledge. “Structure is the difference between learning about trade and building a career,” Chhabra explains. Systematic, industry-aligned training instils confidence, discipline, and accountability, qualities that endure long after formal learning ends. Strong fundamentals, she believes, allow professionals to adapt, upgrade skills, and move from execution to expertise over time.
Community-driven initiatives form a key pillar of Streax Professional’s long-term brand vision. As a brand deeply embedded in India’s salon ecosystem, Streax understands that the future of the industry depends on nurturing talent at the grassroots. “Empowering one individual has a multiplier effect on uplifting families, creating local role models, and strengthening entire communities. For the brand, true impact lies in building ecosystems that enable growth with dignity and confidence,” explains Chhabra.
This philosophy aligns seamlessly with Streax Professional’s larger vision for industry growth in India. As the beauty and wellness sector evolves, the need for well-trained, responsible professionals is becoming more pronounced. By bringing global techniques, professional frameworks, and contemporary knowledge to rural talent, the brand is contributing to a future-ready workforce while ensuring that growth is not confined to urban centres alone.
The collaboration has also found strong resonance within Krishnashray Gurukul itself. “We are honored to have Streax Professional as our Knowledge Partner. Chhabra’s visit brought immense inspiration to both students and faculty. Her strategic guidance and the initiatives announced will significantly elevate the quality of training and expand career opportunities for our trainees. This partnership strengthens our mission of enabling dignified livelihoods through skill and self-reliance,” says HOD, Krishnashray Gurukul.
Looking ahead, Chhabra hopes the initiative will act as a catalyst for lasting change. Her vision is to see these young women grow into confident professionals and entrepreneurs running successful salons, supporting their families, and inspiring others within their villages. “If this partnership can help even a few individuals rewrite their life stories, the ripple effect will be far-reaching,” she says.
EMPOWERING one individual has a MULTIPLIER EFFECT on UPLIFTING families, creating local role models, and STRENGTHENING entire communities.
— Rochelle Chhabra
In an industry often associated with glamour, the Streax Professional x Krishnashray Gurukul partnership underscores a deeper truth: that beauty, at its most powerful, lies in creating opportunity, dignity, and sustainable futures through skill.