2 mins

LAUNCHES

New on the Block

We bring you a selection of the newest and best products from the beauty world this month!

The After Bleach & Colour Hair Treatment by Hair Bar Professional

The After Bleach & Colour Hair Treatment is a professional rinse-out repair mask created for hair exposed to bleaching, colouring, and chemical services. It works on structural damage and moisture loss by supporting fibre repair and improving elasticity. The formula helps restore hydration, reduce porosity, and maintain colour vibrancy. Hair becomes smoother and easier to manage after use. The treatment is applied to mid-lengths and ends after shampooing, and is left to process for 30 to 45 minutes before rinsing. It is recommended for bleached, colour-treated, highlighted, and chemically processed hair. This service supports ongoing hair maintenance between salon visits.

Hazel Pro Hair Straightener (BL-390-HPS) by OZOMAX

The Hazel Pro Hair Straightener (BL-390-HPS) is designed for professional and everyday hair styling. It features rose gold titanium-coated floating plates and heats up to 230°C for smooth and even straightening. The adjustable temperature settings allow controlled styling for different hair types, and the floating plates help reduce friction and support consistent heat distribution. The device has a lightweight body and an extra-long swivel cord for ease of use, and it comes with a storage pouch for safe handling and portability. The straightener is built to deliver controlled performance with salon-style results at home or in professional settings.

Neoplastia Treatment by Cabelo Chave Professional

The Neoplastia Treatment introduces a technology-based hair service for different hair concerns. It uses nanotechnology to break active ingredients into small particles that enter the hair fibre and work from within. The treatment repairs damaged bonds and improves smoothness, strength, and elasticity. It is suitable for all hair types, especially hair that is dull, frizzy, chemically treated, or overprocessed. As a result, the hair looks 100 per cent straighter while maintaining natural movement and lasts for up to 65 to 70 washes.

Vertix by Yuthika Professional

Vertix is developed for salon professionals who require controlled and lasting smoothening results. The system uses hydrolysed keratin to work with the hair structure, helping reduce frizz, improve alignment, and maintain natural movement. It does not force hair straight but supports refined texture and manageability. The Vertix range includes a cleansing shampoo, smoothing and neutralising creams, and after-care products to complete the service process. Hair feels soft and easy to manage after treatment and shows natural shine.

No Frizz Allowed Range by milk_shake®

The No Frizz Allowed range is designed for Indian salon professionals to address frizz caused by humidity and varied hair textures. The system is formulated with Kakadu Plum extract and milk proteins to strengthen the cuticle, enhance alignment and hydration, and provide protection from environmental stress. The range includes a shampoo, conditioner, anti-humidity spray, and rich serum for a complete frizz-control routine. These products help reduce frizz, improve softness and shine, and maintain smoothness without weighing the hair down. Designed for professional and home use, the range supports consistent results across different hair types and climate conditions.

This article appears in the PBHJ FEB - MAR 26 Edition Issue of Professional Beauty/ Hairdressers Journal India

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COPIED
This article appears in the PBHJ FEB - MAR 26 Edition Issue of Professional Beauty/ Hairdressers Journal India