Hailey Bieber sells Rhode to e.l.f. Beauty for US$1bn

e.l.f. Beauty Inc. has acquired Hailey Bieber’s skincare and makeup brand, Rhode, in a deal valued at US$ 1 billion, its largest acquisition to date. The deal includes US$ 800 million in cash and stock, plus an additional US$ 200 million based on performance milestones. Hailey Bieber will remain involved as founder and strategic advisor, supporting the brand’s growth. With this acquisition, e.l.f. aims to expand its portfolio by adding a prestige, celebrity-led brand targeting Gen Z and millennials. Rhode will launch in Sephora stores across the US and Canada this fall, with plans for UK expansion.

Founded in 2022, Rhode gained rapid popularity through viral social media buzz and reported US$ 212 million in sales for the year ending March 31. The brand currently sells exclusively online and via pop-up stores.

Jenna Ortega is the new face of Dior Makeup

American actress Jenna Ortega has been named the new International Ambassador for Dior Makeup. Ortega announced the partnership on Instagram, expressing her honour in representing the brand. She also praised Dior’s focus on embracing natural beauty and crafting products that enhance personal expression.

As Dior Makeup’s ambassador, she will collaborate closely with Peter Philips, Dior’s Creative and Image Director for Makeup. The partnership will focus on redefining contemporary beauty by celebrating bold, authentic and personal expressions of style both on and off the red carpet.

Paris Hilton launches her luxury skincare line Parívie

Paris Hilton has launched Parívie, a luxury skincare line, co-created with Alexandra Marsh, known for her association with JLo Beauty and JeNu High Tech Beauty. Parívie features high-performance, clinically tested formulas centred on inPHinite Youth Technology—a blend of peptides, antioxidants, and probiotic-fermented extracts designed to combat fatigue, digital strain, and environmental stress. Hilton describes Parívie as a solution for today’s fast-paced, tech-driven lifestyle offering innovation that empowers self-care moments, big or small. The debut collection includes six products

Godrej Consumer Products appoints new Chief Commercial Officer

Godrej Consumer Products has appointed Tori Davis-Artis as Chief Commercial Officer for hair care in North America. In this role, she will lead growth strategies and oversee brands like African Pride, Just for Me and Darling under Strength of Nature, managing retail partnerships, e-commerce and digital marketing.

Davis-Artis brings over 20 years of consumer goods experience, Her appointment reflects Godrej’s commitment to expanding its presence and innovation in the North American haircare market.

M•A•C Cosmetics gets a new Creative Director

M•A•C Cosmetics has appointed Nicola Formichetti as its new Global Creative Director. Formichetti, known for his bold, genre-defying work across fashion, music, and art, will report to Senior Vice President Aïda Moudachirou-Rébois. Formichetti will oversee the brand’s creative strategy worldwide, including campaigns, packaging, retail design and social media, while leading a global creative team.