PBHJ June-July25 Edition
PBHJ June-July 2025 concept note
In today’s beauty industry, where trends shift in the blink of a scroll, staying ahead demands more than talent—it calls for foresight, adaptability and an unwavering commitment to growth. The June-July edition of PBHJ brings you stories that reflect the spirit of evolution shaping the world of professional beauty.
Our cover story zooms in on the dynamic realm of makeup. Clean formulations, digital dexterity and strong educational foundations are demands of the modern beauty world. We examine the key shifts every makeup artist must embrace to stay relevant and successful in this ever-changing landscape.
This issue also shines a spotlight on the visionary Antoinette Beenders and her latest Astral 2.0 collection—an extraordinary fusion of AI-inspired structure, couture elegance, and sustainable sensibility. It’s a bold, beautiful glimpse into the future of hair artistry.
As you turn these pages, may you find inspiration, ideas, and insight to fuel your next leap forward. Because in this industry, it’s the bold, the curious, and the relentless who shape what’s next.