HAIR: STEVEN SMART AT SMARTEST 73, WESTON-SUPER-MARE
ASSISTANT: JO LOMAX
MAKE-UP: DEBRA SMART
STYLING: GINDER NINJA
PHOTOGRAPHY: JAMIE BLANSHARD
“APEX presents a futuristic vision where technical precision meets creative rebellion. Drawing inspiration from a post-artificial intelligence world, the collection explores the tension between strength and softness through bold silhouettes, contrasting lines, and innovative colour placement. Dramatic shapes and disconnected cuts are balanced by delicate pastel tones, creating looks that feel both disruptive and wearable. Colour becomes a defining design element, enhancing movement, depth, and individuality. As Smart explains, APEX embodies "the strength, attitude, and tenacity needed for a post-artificial intelligence uprising," translating a speculative future into a striking visual narrative that pushes creative colour work into new territory.”
APEX by Steven Smart
HAIR: CHLOE HOUSTON AT HOUSTON HAIR, BALLYMENA, NORTHERN IRELAND
ASSISTANTS: TORI HOUSTON HAIR, SOFIA ROSE HOUSTON HAIR AND CHLOE WATT
MAKE-UP: MADDIE AUSTIN
STYLING: CLARE FRITH
PHOTOGRAPHY: KEVIN LUCHMUN
“Arise marks a confident creative evolution, celebrating colour, texture, and shape through a carefully curated palette of soft, universal pastels. The collection balances technical excellence with understated elegance, allowing each cut and colour placement to speak for itself. From cropped silhouettes to longer, flowing forms, every look is designed with a distinct identity while maintaining a cohesive visual language. Minimal make-up and styling place the focus firmly on the hair, highlighting precision, finish, and craftsmanship. Reflecting Houston's growing artistic confidence, Arise offers a fresh perspective on contemporary hair design where subtle colour choices and considered structure create impact without excess.”
Arise by Chloe Houston
“Vivid Silence explores the power of controlled intensity, transforming colour into a defining expression of identity. Rather than relying on excess, the collection focuses on precision, structure, and deliberate artistic direction. Vibrant colour placements interact with shape and movement to create striking yet refined statements, demonstrating how technical mastery can elevate creative expression. Built around the themes of colour as identity, form as direction, and silence as power, the collection moves beyond trend-driven aesthetics to establish a distinctive creative signature. The result is a series of visually compelling looks that blur the boundaries between fashion, art, and personal character while showcasing hair as a medium for authorship and self-expression.”
Vivid Silence by Mark van Westerop
HAIR DESIGN: MARK VAN WESTEROP
PHOTOGRAPHY: IVO DE KOK
MAKE-UP: ANGELIQUE STAPELBRWOEK
STYLING: EDNOIJONS
POWERED BY: KEUNE HAIRCOSMETICS
HAIR: MARK WOOLLEY USING ELECTRIC, LONDON
PHOTOGRAPHY: TIM BRET-DAY
MAKE-UP: JANEEN WITHERSPOON
CLOTHING: HEMYCA, LONDON
LOCATION: ELECTRIC SPACE
“The e-colour Collection reflects Electric London's commitment to timeless beauty, technical excellence, and modern salon artistry. Focusing on polished finishes and sophisticated colour work, the collection celebrates healthy, beautifully crafted hair that feels both contemporary and enduring. Elegant silhouettes, rich tones, and impeccable finishing showcase the brand's philosophy of combining creativity with professional expertise. The imagery highlights confidence, individuality, and effortless glamour while remaining grounded in salon relevance. Rooted in Electric's long-standing reputation for education and innovation, the collection reinforces the belief that exceptional hair begins with skilled craftsmanship, passionate professionals, and a dedication to creating inspiring experiences for clients and hairdressers alike.”
e-colour Collection by Mark Woolley