The global cosmetic preservatives market is expected to grow from USD 0.59 billion in 2026 to USD 0.77 billion by 2031, at a CAGR of 5.7%, driven by demand for safer and clean-label beauty products. Brands are increasingly adopting advanced preservative systems using organic acids, plant-based extracts, and phenoxyethanol for paraben-free formulations. Asia Pacific led the market in 2025 with a 36.3% share, supported by strong demand in India and China. Skincare remained the largest application segment, while colour cosmetics is projected to witness the fastest growth globally.