Garnier, part of L’Oréal Groupe, has appointed Gisele Bündchen as its first-ever Global Brand Ambassador, marking a major milestone in the brand’s 120-year history. Gisele will lead Garnier’s global haircare campaigns under its High-Tech Nature vision, beginning with the launch of Fructis Diamond Sleek in March. She will also front campaigns for key haircare ranges including Fructis Sleek & Shine, Fructis Hair Food, and Ultra Doux Honey Serum.
The Brazilian supermodel, also known for her work as an environmental philanthropist, wellness advocate, and bestselling author, brings her global appeal to the brand’s latest campaign. As part of the collaboration, Gisele stars in a film titled “The Signature,” which highlights the shared values between the brand and the model. The campaign focuses on accessible, effective, and sustainable beauty while celebrating Garnier’s “Look Good & Feel Good Beauty” philosophy.