Charlotte Tilbury Opens First India Flagship Store in Nexus Select Citywalk

Charlotte Tilbury has opened its first flagship Beauty Wonderland store in India at Nexus Select Citywalk, Saket, New Delhi, with Nykaa managing operations under their ongoing partnership. The launch took place on April 9 and was attended by Sobhita Dhulipala, who is also the brand’s beauty muse in India. The opening builds on Charlotte Tilbury’s India strategy that began in 2020 through its exclusive partnership with Nykaa. The brand first entered the market through Nykaa’s digital platform before expanding into Nykaa Luxe stores. Nykaa continues to handle retail management, staffing, merchandising, supply chain, marketing, and omnichannel integration for the brand.

The flagship store brings together Charlotte Tilbury’s make-up, skincare, and fragrance portfolio in one space, including personalised make-up services, a bridal-focused section, and interactive elements such as the Pillow Talk photo wall. It also marks the launch of the brand’s fragrance collection in India.