L’OCCITANE en Provence celebrates its golden anniversary
L’OCCITANE Group has announced the 50th anniversary of L’Occitane en Provence, the brand that marked the beginning of the Group’s global journey. Founded in 1976 by Olivier Baussan with the distillation of rosemary, the brand’s international development was led by Reinold Geiger, shaping long-term vision and expansion.
Over the years, L’Occitane en Provence has built expertise in using natural ingredients that focus on sensorial experience and responsible sourcing. Today, L’Occitane en Provence operates through more than 3,000 boutiques, 100 spas, 2,500 partner hotels, and Le Couvent des Minimes, its flagship hotel and spa in Haute-Provence.
The 50th anniversary also marks a new phase for the brand, reinforcing its connection to its origins, local communities, and craftsmanship.
Dove partners with the Recording Academy to expand music access in 2026
Dove has announced an official partnership with the Recording Academy, using the Grammy Awards as a key cultural platform to connect with music fans. The collaboration is part of Dove’s vision of giving consumers access to major music moments while promoting confidence through its Whole Body Deo range.
As part of this partnership, Dove is bringing back Hot Seats 2.0. It’s a consumer programme that offers fans access to high-demand concerts, festivals, and award shows throughout the year. The 2026 edition will give consumers a chance to win tickets to attend the 2026 Grammy Awards. Winners will also receive Dove Whole Body Deo products.
In addition to the on-ground experience, Dove will launch a new Let Your Body Body campaign during Music’s Biggest Night, including a new commercial airing during the Grammy Awards broadcast.
Through 2026, Dove will continue offering chances to win tickets and products, strengthening its connection with music audiences.
Demi Moore appointed Global Brand Ambassador for Kérastase
Kérastase has announced Demi Moore as its new Global Brand Ambassador, and will front a new global campaign for the brand. Known for her work across film and television, she has received Golden Globe and SAG Awards, along with an Academy Award nomination. An advocacate for women’s empowerment and conversations on age and representation, Moore was featured on TIME’s 100 Most Influential People list and named GLAMOUR’s Global Woman of the Year. Moore is also widely recognised as a hair icon. From her long, jet-black hair to bold transformations such as a shaved head and a pixie cut, her hairstyles have consistently reflected confidence and individuality.
This association with strong personal expression aligns with Kérastase’s positioning in luxury professional haircare.The new campaign was shot in New York City. It marks a new chapter for the Kérastase Chronologiste range, which focuses on hair and scalp revitalisation.
BBC StoryWorks releases new season of “In Pursuit of Wellness” in 2026
BBC StoryWorks Commercial Productions has announced a new season of In Pursuit of Wellness. Originally produced more than three years ago for the Global Wellness Institute (GWI), the series supports GWI’s mission to deliver inclusive, science-led wellness narratives to a global audience. The series explores universal principles of well-being through stories filmed across different countries. To date, three seasons have generated over four million page views on BBC.com, 37 million video views, and 40 million social media engagements.
The fourth season will launch globally in 2026, timed with the 20th Global Wellness Summit in Phuket, Thailand.
It will be structured around three core themes that reflect the full wellness ecosystem: Wellness in the Home, Wellness in the Community, and Wellness in the World.
L’Oréal introduces light-based beauty technologies
L’Oréal Groupe has unveiled two new beauty technologies that use light to improve hair and skin outcomes: The Light Straight + Multi-styler and the LED Face Mask.
Developed by L’Oréal Research & Innovation, the Light Straight + Multi-styler uses patented infrared light technology to deliver effective styling at lower temperatures. Its glass plates do not exceed 320°F, helping reduce heat-related damage while maintaining performance.
The LED Face Mask is currently in the prototype stage. Developed with I-Smart Developments, the ultra-thin silicone mask delivers red light (630 nm) and near-infrared light (830 nm) to the skin. These wavelengths are intended to help improve the appearance of fine lines, sagging, and uneven skin tone. Each session lasts 10 minutes and is automatically timed.
Jo Malone London launches AI-powered scent advisor
The Estée Lauder Companies Inc. and Jo Malone London have introduced the Jo Malone London Scent Advisor, an AI-powered tool designed to support personalised fragrance discovery online. Developed by The Estée Lauder Companies’ AI and Innovation teams, in collaboration with Google Cloud, the Scent Advisor is now live on JoMalone.com in the United States and the United Kingdom.
The tool allows users to describe their fragrance preferences through a conversational interface. Customers can enter free-form text, whether they are choosing a scent for themselves or selecting a gift. Based on these inputs, the tool provides tailored fragrance recommendations.
Powered by Google’s Gemini and Vertex AI, the system analyses user responses and maps them against Jo Malone London’s proprietary fragrance and olfactory data. The aim is to recreate the brand’s in-store scent consultation experience in a digital environment.