The Bureau of Indian Standards (BIS) is raising the bar for beauty professionals and their consumers across the country, taking it to a whole new level of safety and quality in the personal care sector. Under the 2025 Quality Control Orders, electrical salon essentials and machinery are now required to adhere to stringent rules. Higher BIS standards entail certification that allows brands to legally manufacture, import or sell tools like hair dryers, straighteners, clippers and trimmers in the Indian market, resulting in quality control, efficacy, and, most importantly, safety. For the hairstyling industry, this makes a shift into a space that not only ensures your client’s trust but also elevates India’s beauty market to global standards.
INDUSTRY IMPACT
“It is an opportunity to innovate and strengthen India’s recognition, globally,” says Sandeep Jain, Director, VEGA Industries. “We welcome the Government of India’s positive step of mandating BIS certification, which elevates safety standards across the hair and skincare appliance industry.”
Jain admits that achieving these standards required significant investment in advanced technologies. However, they embraced the challenge by streamlining their supply chain, upgrading testing infrastructure and improving production efficiency. For VEGA, these efforts go beyond compliance, they reinforce the brand’s commitment to the highest safety standards, build deeper customer trust and position the company for long-term growth.
“It is an
OPPORTUNITY
to innovate and
STRENGTHEN INDIA’S
recognition,
GLOBALLY
.”
-Sandeep Jain, Director, VEGA Industries
According to Rayed Merchant, Director, SSIZ International, the BIS regulation introduced last year, along with its extension, gave them ample time to adapt. “The guidelines were transparent, precise and free from ambiguity, which allowed us to prepare well in advance to ensure a smooth transition in our operations.”
Jain notes that local manufacturing is a critical enabler for meeting BIS standards with agility and accountability, allowing for quality control, shorter lead times and reduced exposure to global supply chain disruptions. “This approach supports the Make in India and Atmanirbhar Bharat initiatives by creating employment, enabling customisation for the Indian consumer and ensuring faster delivery of certified, high-quality products.”
“The biggest
CHALLENGE
lies in
LIMITED CLARITY
and the lack of a fully developed
ECOSYSTEM
.”
-Vijiit Manaktalaa, Managing Director, AYTYPRO
FACING CHALLENGES
While the long-term impact of BIS regulations is largely positive, the immediate challenges were far from easy to navigate. Vijiit Manaktalaa, Managing Director, AYTYPRO, notes that the need to overstock ahead of certification deadlines created significant operational pressure. Additionally, there were supply delays, as many spare parts and materials were not readily available within India. This not only affected internal operations but also caused industry-wide disruptions, with inventory often failing to reach the market on time.
“The
GUIDELINES
were
TRANSPARENT, PRECISE
and free from
AMBIGUITY
.”
-Rayed Merchant, Director, SSIZ International
“The biggest challenge lies in limited clarity and the lack of a fully developed ecosystem. Many specialised components still need to be imported and setting up local sourcing or infrastructure for assembly is both complex and resource intensive.”
RISING COSTS
The initial phase of BIS compliance incurred an increase in costs, which meant higher investments. That said, SSIZ International had consciously decided not to burden the customers with this shift. “It’s a temporary adjustment in the long-term. We are confident that these regulatory changes will yield significant benefits for our business and the industry as a whole,” adds Merchant.
Similarly, VEGA and VEGA Professionals’ long-term strategy focused on process optimisation and supply chain efficiency to control costs without compromising on quality. They have absorbed the additional expenses rather than passing them on to consumers. “This balance of affordability, quality and trust remains the cornerstone of market presence for the brand,” says Jain.
To manage rising costs and delays, Manaktalaa says AYTYPRO adopted a balanced approach, combining local sourcing with strategic imports under lower duties, while optimising labour and quality control through a leaner operational setup.
LOOKING FORWARD
BIS regulations for the hairstyling industry, especially, this means that tools are not only safer and more reliable but also crafted to empower local artists. Looking ahead, stronger domestic manufacturing and export initiatives promise to position India as a global powerhouse of beauty innovation and craftsmanship.