Bridal styling has entered a new era, one where individuality is celebrated as much as tradition. With its latest EVOQUE Bridal Collection, Streax Professional introduces a fresh language of hair artistry, designed exclusively for the modern Indian bride. Confident, experimental and deeply rooted in culture, today’s bride seeks looks that tell her story. EVOQUE answers this need with statement-making styles, signature colour techniques and palettes curated to complement Indian beauty.
BRIDAL INSPIRATION
The EVOQUE Collection reflects the journey of the modern Indian bride. Today’s brides are redefining tradition, embracing bold palettes, personalised styling, and statement-making details. Streax Professional channelled these shifts into EVOQUE, translating emotions and vows, love, trust, strength and playfulness, into artistry.
From crimson and violet to mocha, beige and honey blonde, EVOQUE is rooted in shades that flatter Indian skin tones. The result is versatile, fashion-forward hair artistry that complements both traditional ensembles and contemporary couture.
At the core are two hero colouring techniques, Diamond and Hourglass, simple to apply yet transformative in effect. Layered with global deposition and toning, these techniques create seamless highlights, depth and radiant movement, offering hair that feels timeless yet modern.
“THE COLLECTION DR AWS
inspiration from the
MODERN INDIAN BRIDE
— confident, experimental, and deeply rooted in
TRADITION
while unafraid to express her
INDIVIDUALITY.”
— Rochelle Chhabra, Head and Director, Streax Professional
FOUR SIGNATURE LOOKS
Beige Curls
For brides who prefer subtle sophistication, Beige Curls offers understated glamour. Soft beige, blonde tones catch the light, while loose, airy curls create an ethereal flow. This look pairs beautifully with pastel lehengas or a classic bridal red, seamlessly transitioning from pheras to reception while reflecting natural glow and grace.
Crimson Lengths
Crimson Lengths embodies passion and strength. With deep crimson hues styled sleek and polished, the look is bold yet refined. A striking contrast to pastel outfits, it makes the bride unforgettable, powerful and graceful, timeless yet contemporary.
TRADITION WITH A TWIST
What sets EVOGUE apart is its balance of classic bridal silhouettes with modern colour stories. A traditional bun reimagined with violet tones, a crimson palette enhanced with high-shine gloss, or beige highlights woven through loose curls, each look honours heritage while adding individuality. EVOGUE empowers brides to celebrate their roots while stepping into their future with confidence.
Violet Crown
For the playful yet regal bride, Violet Crown introduces jewel-toned purple hues. Styled into finger-wave textures and a low bun, it radiates couture-inspired sophistication. Ideal for cocktail ceremonies, it represents courage, creativity and individuality, perfect for brides unafraid to make a statement.
Mocha Mirage
Mocha Mirage celebrates resilience and elegance with glossy mocha waves swept to the side. Rooted in rich tones, this looks pairs well with gold accents and earthy palettes. It strikes a balance between modern glamour and traditional poise, making it a favourite for brides who seek understated impact.
EXPERT ADVICE FOR STYLISTS
Chhabra shares key tips for hairstylists bringing EVOGUE to life:
• Personalisation is everything: Adapt colour intensity, texture and finish to suit the bride’s personality and attire.
• Create balance: Pair bold hues with natural textures or elevate a simple silhouette with a modern colour twist.
• Protect hair health: Shine and vitality make every bridal look unforgettable.
COMMITMENT TO BRIDAL ARTISTRY
EVOGUE cements Streax Professional’s role as a leader in bridal hairstyling. By curating shades that flatter Indian skin tones and introducing techniques that are easy to replicate, Streax Professional ensures hairstylists can deliver premium bridal looks with confidence. The collection is more than a trend, it’s a toolkit for stylists, giving them both technical mastery and an emotional narrative to share with their brides.
A MESSAGE FOR THE BRIDAL SEASON
As bridal season approaches, Chhabra leaves a powerful note for professionals: “Bridal hairstyling is not just about styling hair, t’s about shaping memories. With EVOQUE, we’ve given hairstylists techniques and colours crafted to complement Indian beauty. This season, let every look you create tell a story, of love, trust, strength or playfulness.”
With the EVOGUE Bridal Collection, Streax Professional ensures every bride walks into her most cherished day not just styled, but celebrated, radiant, confident and unforgettable.
EVOGUE PALETTE AT A GLANCE
• Mocha and Espresso Browns: Rich, warm depth
• Beige and Cendre Blondes: Subtle sophistication
• Honey Blonde: Luminous radiance
• Crimson Red: Bold passion
• Violet and Iridescent Hues: Playful couture edge