Doja Cat named the global face of M.A.C Cosmetics
M.A.C Cosmetics has appointed Grammy-winning artist Doja Cat as its newest global brand ambassador. The collaboration launched at the 2025 MTV Video Music Awards, where Doja arrived in a striking red lip and surprised onlookers by biting into what appeared to be a M.A.C lipstick in the bold Lady Danger shade. The ‘lipstick’ was, in fact, an edible chocolate replica created by pastry chef Amaury Guichon. The appointment comes as parent company Estée Lauder navigates sluggish sales in the US and China and ongoing tariff uncertainties, signalling M.A.C’s strategy to boost global visibility with bold, celebrity-driven campaigns.
Louis Vuitton debuts luxury makeup line with Pat McGrath
Louis Vuitton has unveiled La Beauté, its first makeup collection, created in collaboration with renowned makeup artist Dame Pat McGrath, now Creative Director of Cosmetics. The ultra-luxury line features 55 lipsticks, 10 balms, and eight eye palettes, each designed as a collectible objet d’art. Packaging by Konstantin Grcic highlights the iconic LV flower and the brand’s trunk-making heritage. The line launched first in China on August 20 and was followed by a global rollout after a digital pre-launch on August 25.
Mary Kay launches AI-powered foundation finder
Mary Kay Inc. has unveiled its AI Foundation Finder, a mobile technology that helps customers instantly identify their ideal foundation match with science-backed precision. Using a smartphone camera, the tool scans facial skin tones and recommends the closest Mary Kay shade based on RGB values, ensuring true inclusivity across diverse complexions. Exclusively owned by Mary Kay, the innovation empowers independent beauty consultants to deliver highly personalised service and seamless product recommendations. Positioned as an industry first, the AI Foundation Finder reinforces the brand’s commitment to skin care excellence, direct selling leadership, and cutting-edge innovation in personalised beauty experiences worldwide.
Martha Stewart launches Elm Biosciences skincare line
Lifestyle icon Martha Stewart, 84, has entered the skincare arena with Elm Biosciences, co-created with dermatologist Dr Dhaval Bhanusali. After five years of personal testing, the brand made a debut on September 17 with two hero products: the A30 Elemental Serum, targeting visible signs of ageing, and Inner Dose, a daily skin supplement supporting longevity from within. Centred on a dual-pathway system that addresses internal and external factors of ageing, Elm Biosciences blends scientific precision with everyday usability. Stewart describes the line as a ‘breakthrough system’ designed to simplify routines while redefining ageing as a process of intention and care.
TRESemmé brings runway hair at NYFW SS26
TRESemmé is taking centre stage at New York Fashion Week Spring/Summer 2026 as the official hair sponsor for designers including Christian Siriano, Cynthia Rowley, LUAR and Prabal Gurung. Each show spotlighted signature looks created with the TRESemmé A-List Collection. Extending the experience beyond the runway, the brand also hosted the TRESemmé Style Studios Pop-Up Salon at 216 Lafayette in SoHo, offering free, first-come services for a true model treatment. “We’re letting everyone behind the curtain,” said Yoni Klein, Head of Marketing, TRESemmé North America, highlighting the brand’s mission to democratise salon-quality hair care and bring professional styling to all.
Leucine Rich Bio Launches Skin Microbiome Test
Leucine Rich Bio has introduced BugSpeaks Facial Skin Microbiome Test, first of its kind skin analysis in South Asia. This test analyses the large number of microorganisms that reside on human skin and play a critical role in maintaining its health. The test uses a four-step process, including quality control, DNA sequencing, data analysis and report verification to analyse the microorganisms. It helps to assess key factors, like hydration, elasticity, ageing and barrier strength. Customers receive detailed, algorithm-based recommendations for topical care, nutrition, lifestyle and probiotics to balance skin microbes. Building on its 2017 gut microbiome test, the ISO- and NABL-certified company targets the rapidly growing global skin microbiome market, projected to nearly triple by 2032.