BRIDAL EVOQUE BY STREAX PROFESSIONAL DEBUTS IN DELHI
Retro nostalgia met bridal glamour as Streax Professional brought its flagship Mega Show to New Delhi, unveiling the EVOQUE Bridal Collection as an extension of its acclaimed EVOQUE line. Headlined by Bollywood diva and brand ambassador Vaani Kapoor, the evening celebrated artistry, innovation and the evolution of wedding hair.
EVOQUE born from ‘Evoke’ and ‘Vogue’ is a trend-led collection that marries dimensional colour with fluid lines and sculpted silhouettes. Powered by Argan Secrets and Huemagic No Ammonia hair colour, it reflects the brand’s colour innovation and modern refinement.
At the Delhi showcase, EVOQUE transformed into a Bridal Collection, inspired by the saat phere. Seven unique styles Beige Curls, Crimson Lengths, Auburn Tiebacks, Violet Crown, Mocha Mirage, Honey Veil, and Cendre Cascade redefined wedding hair, each representing a promise, mood, and dream of the bride. Styled with a blend of tradition and contemporary flair, the collection offered salons and artists a new creative vocabulary to personalise bridal looks across every ceremony.
Adding to the excitement, Streax Professional announced its entry into the skincare category, launching clinically tested premium facial kits Skin Brightening, Anti-Ageing, and Skin De-tan Mask designed to elevate salon offerings with advanced solutions.
Rochelle Chhabra, Head – Professional Division, Streax Professional, emphasised that Delhi, as India’s bridal capital, was the ideal stage for this launch: “EVOQUE Bridal empowers professionals with artistry that honours rituals yet feels modern and photo-ready.”
The evening culminated in a ramp walk by Vaani Kapoor, her hair styled by industry stalwarts Vipul Chudasama, Heena Dalvi and Shirin Merchant. With the Delhi edition, Mega Show 2025 reaffirmed Streax Professional’s commitment to empowering salons with innovation, education and inspiration setting new benchmarks for India’s beauty landscape.
3TENX HAIRCARE LAUNCHES AT YLG SALON, MANTRI MALL
YLG Salon recently hosted an exclusive product launch in collaboration with 3TENX at its flagship Mantri Mall branch, Bengaluru. The event marked the official unveiling of the brand’s new professional range, featuring a complete line-up of shampoos, conditioners, hair masks, glossy mist and nourishing serums.
The launch drew an enthusiastic crowd of over 50 Bengaluru-based influencers, along with YLG and 3TENX brand teams and select salon members. Designed as an immersive experience, the evening offered guests a variety of engaging activities – from live demonstrations and product trials to interactive Q&A sessions with brand experts, as well as a fun DIY tote-making station. These experiences provided first-hand insights into the innovation and performance of the new haircare range.
Renowned industry professionals, including senior stylist Stive, Ayub and Sharon, elevated the event with their expertise. Through on-stage demonstrations, they showcased advanced hairdressing techniques while emphasising how the 3TENX formulations deliver both immediate results and long-term care benefits.
The event was met with overwhelming appreciation, with attendees praising the balance of interaction, education and entertainment. For many, the highlight was the opportunity to see global-standard products in action while directly engaging with industry veterans.
A spokesperson from YLG Salon’s management shared, “We are thrilled to partner with 3TENX in bringing their innovative product range to our clients and professionals. This collaboration is a step forward in our commitment to offering world-class beauty solutions while creating engaging experiences for our customers and teams.”
With this collaboration, YLG Salon and 3TENX reaffirm their shared commitment to introducing cutting-edge beauty innovations and raising benchmarks for the professional salon industry in India.
SHAPING THE FUTURE OF INDIAN HAIRDRESSING
The professional beauty industry witnessed a landmark celebration as RICA, the globally renowned Italian haircare innovator, partnered with Esskay Hairdressing School to present Hairverse 2025, an immersive platform redefining professional hairdressing education in India.
The event, held across Delhi and Mumbai, united over 300+ hair artists, salon entrepreneurs and aspiring professionals, creating a dynamic ecosystem of learning, innovation and artistry.
“India possesses extraordinary talent, but without nurturing and the right platforms, it remains untapped,” said Ankit Virmani, Director, Esskay Beauty Resources, highlighting the brand’s 23-year journey of empowering 25,000+ salon professionals across 300+ cities.
Adding to this vision, Subham Virmani, Director, Esskay Beauty Resources, stated, “Hairverse is not just an event, but the beginning of a revolutionary era. By blending RICA’s global expertise with Esskay’s approach, we are building industry leaders, democratizing access to global trends, and empowering every hairdresser to script their own success.”
Hairverse 2025 offered interactive workshops, technical masterclasses, and advanced training in colour care, vegan formulations and clean beauty. The highlight was live demonstrations by Dobrawa Piekos-Szymanska, RICA Global Ambassador, who inspired with trend-forward yet salon-friendly techniques.
“The professionals I meet in India carry a rare blend of technical precision and cultural artistry,” she shared. “Hairverse reflects my passion for creating spaces where talent transforms into mastery. The energy here assures me India is on its way to becoming a global hairdressing powerhouse.”
By merging international expertise with local insight, RICA and Esskay set a new benchmark for beauty education in India, ensuring Indian professionals are equipped with world-class skills, confidence and creativity to shine on the global stage.
NAC 2025 CELEBRATES EXCELLENCE IN BEAUTY
The National Artists Championship (NAC 2025), held on 16th and 17th September at Phoenix Citadel Mall, Indore, Madhya Pradesh, brought together the finest talent from across India to celebrate artistry, innovation and cultural pride. Organised by International Beauty Educator Unnati Singh, the event showcased fierce competitions, creative stage presentations and spectacular hair and makeup shows. Member of Parliament Hema Malini was the chief guest at the event.
The championship featured six competitive categories: Barbering, Hair Colour/Cut/Style, Nail, Skin, Makeup and Hairstyling, alongside dazzling ramp walks by Generation Hair & Makeup Experts, Toni&Guy, LOOKS Academy, ENRICH Academy, and Naturals Academy. Jury members included renowned industry veterans such as Shyam Bhatia, Harish Bhatia, Seema V Jerajani and Ashok Paliwal et al.
Winners included Renu Yadav (Skin), Sunny Jais (Makeup), Manish Sarwan (Nails), Rahul Sen (Cut/Colour/Style), Bhupesh Sen (Barbering), and Anshul Malvia (Hairstyling). The event also honoured legends with the Shri Nand Kishore Verma Samman and Shri Pandhari Jukar Dada Saheb Award, reinforcing NAC 2025 as a landmark celebration of India’s beauty and creative talent.