When a brand reaches 80 years, it’s not merely a milestone, it is a testament of the vision and passion of those at helm. For Managing Director, and Malgorzata Langer, Executive Director, Kryolan, this anniversary feels deeply personal.
UNDER THE GLOBAL SPOTLIGHT
Founded in Germany with a focus on theatrical makeup, Kryolan initially catered exclusively to stage and film professionals. Over time, the brand embraced the demands of television and eventually high-definition beauty work. This diversity fueled expansion across Europe, the Americas and the Middle East where Kuwait, Saudi Arabia, Oman and Jordan have become particularly strong markets for the brand.
INDIA – A NATURAL FIT
Two decades ago, India was already the world’s largest film-producing market. “What Hollywood made in a year, India did in a week,” recalls Wolfram. Yet, professional-grade products were scarce. Makeup artists often travelled abroad, returning with suitcases of Kryolan products to supply the film industry.
Recognising this opportunity, the Langers set up operations in Chennai not to chase quick profits, but to make products accessible to the people who needed them most.
What began as a small unit with five employees soon grew to over a hundred, many of whom are still with the company today.
“In the beginning there was nothing – no shops, no address, not even basic supplies. But we built from scratch, and we built with heart,” says Malgorzata.
SOURCING LOCALLY
Long before the government launched its ‘Make in India’ initiative, Kryolan was already manufacturing locally. This early decision allowed the brand to respond quickly to local market demands, from custom shades for academies to special requests from makeup schools. Instead of waiting months for imports, Indian clients could now get what they needed in a matter of days.
RAISING THE BAR
Over the last 20 years, the Indian makeup industry has transformed. Techniques such as special effects injuries, prosthetics and advanced appliance work, once virtually unknown, are now being embraced.
Kryolan has played an instrumental role in this evolution by conducting workshops at its Chennai facility and by bringing in international trainers to upskill local talent.
Education will continue remain a core focus for the brand in the future. Kryolan is considering launching a dedicated makeup academy in India, providing structured training for aspiring artists and professionals. The Langers also want their stores to function as creative hubs. “We envision our shops as clubs for makeup artists – a place to meet, share ideas, learn from each other and be inspired,” expressed Wolfram.
ROADMAP FOR INDIA
The brand’s plans for the next five years include:
• Manufacturing and R&D
expansion: Adding 25,000 sq ft to its Chennai HQ for production and research.
“It’s our baby. When you have a baby, you take care of it. Kryolan is nurtured with love, patience, and purpose.”
-Malgorzata Langer
• Retail growth: Opening around ten new stores in metro cities including Pune, Hyderabad and Bangalore.
• Distribution expansion: Strengthening presence in tier II cities through authorised partners.
• Education: Increasing workshops, training programmes and artist engagement nationwide.
MESSAGE FOR ASPIRING MUAS
When asked for their advice for the next generation of makeup professionals, the Langers emphasised collaboration over competition: “Don’t stay alone. Alone you’re just one person. But in a team, you can learn from everyone. Surround yourself with creative minds.”
Kryolan’s vision for its Indian stores reflects this philosophy – welcoming spaces where artists can connect, journalists can find stories and students can seek opportunities.
For the Langers, the secret to Kryolan’s longevity is passion. “Yes, it’s a business,” affirms Wolfram, “but it’s also a joy. We still love what we do, and that’s why we keep going.”
As Kryolan celebrates its 80th year, it remains not just a global leader in professional makeup, but a brand rooted in community in India and across the world.
Kryolan stands on four strong business pillars:
• Theatrical makeup: The brand’s original DNA and still a vital niche
• Professional beauty: Salon and bridal products crafted for quality and performance
• Party, carnival and cosplay: A fast-growing segment worldwide
• DermaColor camouflage: Conceals concerns like birthmarks and vitiligo. Bridal artists love its waterproof finish