Editor's letter

Dear Reader,

The beauty and grooming industry has always thrived on reinvention, but today it’s men’s styling that is taking centrestage, and how! Our cover story ‘Styled to Disrupt’ discusses how men’s styling is going rogue. In this men’s special edition, we are exploring how men are no longer boxed into conventional templates of short crops, neat beards and safe styling. Instead, they are embracing bold textures, experimental cuts, statement colour and grooming rituals that borrow from global fashion while reflecting individual identity. Men’s styling is moving from functional to expressive, from understated to unapologetically disruptive. And this shift is welcomed by salon owners and hair professionals alike.

This transformation couldn’t be better timed. We are stepping into the festive season, one of the busiest periods for salons across India. Diwali, weddings, and year-end celebrations are more than cultural milestones; they are also business accelerators. Consumer demand for grooming and styling peaks, client footfalls rise significantly, and salons often record their highest revenues during these months. But opportunity also comes with the challenge of staying relevant. Today’s male client is informed, experimental, and expects the same premium experience that women have long been accustomed to. From advanced hair treatments and beard design to skincare and luxury rituals, men’s services are expanding. The question remains as a salon owner or hair and skin expert, are you ready to meet this demand?

At PBHJ, our endeavour is to keep you ahead of the curve. This issue focusses on recognising the momentum men’s styling has gathered and preparing your business to respond with agility. The age of the experimental male client is here, and you need to amp up your game to make profits out of it.

Kanishka Ramchandani Editor