He’s worked with fashion’s greatest, created one of the world’s most talked-about hair shows, and shaped a generation of stylists across continents. Now, Richard Ashforth, International Creative Director, returns to Vidal Sassoon with a vision that’s as fearless as it is refined. Year 2025 marked a major milestone for him as he received his fifth nomination for British Hairdresser of the Year, which speaks volumes of his continued relevance, innovation and influence.
On his recent visit to India for a collaboration with Schwarzkopf Professional, Ashforth spoke to us about his art, his craft and his constant need to rewrite the rules of modern hairdressing. Here’s an excerpt from an exclusive interview with him.
HOW DID YOUR JOURNEY IN HAIRDRESSING BEGIN, AND WHAT HAS KEPT YOU INSPIRED OVER THE YEARS?
I originally planned to study fashion, but while waiting to start university, I took a part-time job as a hairdressing assistant. I quickly fell in love with the industry, and never looked back.
WHAT CORE PHILOSOPHIES OF VIDAL SASSOON CONTINUE TO INFLUENCE YOUR WORK TODAY?
The core philosophies Vidal embodied precision, suitability and the pursuit of beauty. They continue to inspire and shape my work to this day.
HOW HAS YOUR EXPERIENCE WITH THE VIDAL SASSOON ACADEMY SHAPED YOUR APPROACH TO EDUCATION AND CREATIVITY?
Sassoon fundamentally shaped my approach to hair, giving me both a strong creative perspective and an exceptional education. By deeply understanding the rules, I gained the freedom to break them with purpose— empowering me to become the strongest hairdresser I could be.
As the International Creative Director, I oversee all creative aspects of the business—from developing our teams to guiding collections, branding and overall artistic direction.
WHAT EXCITES YOU MOST ABOUT WORKING WITH INDIAN HAIRDRESSERS DURING THIS VISIT?
The sheer passion and enthusiasm I have witnessed every moment I’ve been here is truly infectious—an energy that’s been consistent and inspiring throughout
TELL US MORE ABOUT YOUR CURRENT COLLABORATION WITH SCHWARZKOPF PROFESSIONAL—WHAT’S THE VISION BEHIND IT?
This collaboration is centered around the new ‘lived-in’ trend, with a vision to showcase how accessible, wearable and exciting browns can be. It’s about revealing the true potential your hair holds with colour trends like Lived-in Mocha and Lived-in Toffee.
WHAT ADVICE WOULD YOU GIVE TO INDIAN HAIRDRESSERS?
Take your time—master the basics and learn them well. A strong foundation in education is the key to advancing your skills and unlocking both your creative and commercial potential.
HOW DOES ONE STAY RELEVANT AND FRESH IN AN INDUSTRY THAT’S CONSTANTLY EVOLVING?
Education is essential for advancing your skills—it keeps you informed and helps you understand both current and emerging trends.
WHAT MESSAGE WOULD YOU LIKE TO SHARE WITH THE NEXT GENERATION OF HAIRSTYLISTS IN INDIA?
Take the time to get a great education—it will serve as the foundation for your entire career..