HAIR EXPERT
Colour REIMAGINED
Innovation, AI and digital culture are transforming hair colour into an immersive creative experience. Alexis Ferrer, Wella Professionals Global Creative Artist, talks about the digital renaissance of hair colour.
Hair colour is undergoing a profound transformation—one that transcends traditional pigments and techniques. Driven by a wave of digital innovation, today’s colour work is shaped as much by software and screens as by foils and formulas. Alexis Ferrer, Wella Professionals Global Creative Artist, is at the forefront of this evolution.
“Technology offers us a wonderful spectrum of creativity,” he shares. “The effects and filters we see daily on social media inspire us to build colour palettes that feel more like the future than the present.”
As clients scroll through digitally enhanced images, their expectations shift. Ferrer believes this is prompting a new era in salon creativity—where light, contrast, and even movement play a role in colour design. Stylists are no longer just colourists; they’re visual artists interpreting a culture defined by digital aesthetics.
AI MEETS ARTISTIC INTUITION
The rise of artificial intelligence (AI) is reshaping how colour professionals work—from consultation to creation. Ferrer sees AI as a tool for expanding imagination, not replacing it. “AI pushes us to explore new ways of engaging the senses and opens up a whole new vision of the world of colour,” he shares. By using algorithms to personalise colour experiences, stylists can better anticipate what their clients will love—even before they ask for it.
This new technology also enhances the sensorial dimension of colour. With the ability to generate shade concepts that mimic digital shimmer and hyperreal hues, AI is driving a new visual language in the salon, where hair colour becomes a blend of reality and virtuality.
For Ferrer, innovation must always serve the artist. That’s where Wella Professional steps in. “What I love about Wella is its consistent commitment to innovation,” he says. “Their new technologies allow me to enhance creativity across all their colour brands, delivering longer-lasting results with vibrant shine and incredible vibrancy.”
THE SHADES OF TOMORROW
Looking ahead, Ferrer predicts a surge in futuristic tones inspired by the digital world—pearlescent silvers, glowing golds, and pastel tones that shift in the light. “Warm and cool shades will blend beautifully,” he notes, “bringing dynamic energy to the colour stories of 2025 and beyond.” These multidimensional hues are more than just trend statements—they reflect a growing desire for hair to express a client’s evolving identity, both offline and online.
For colourists looking to thrive in this tech-forward era, Ferrer offers clear guidance: embrace innovation but never lose your unique voice. “Creativity today means understanding technology but also knowing how to use it to tell a personal story through hair.”
In the hands of forward-thinking professionals, hairdressing of the future, especially colouration, becomes a canvas where science meets self-expression—and where the art of hair colour finds its boldest form yet. To thrive in this bold new colour world, make Ferrer’s words your success mantra: “Be different. Be authentic. Be yourself.”
PBHJ
- As told to Priyanka Parshurami