Stylist in the spotlight

Itwasaneveningofcelebrationsandafew ‘firsts’ forGodrej Professional as the brand launched its debut edition of the GodrejProfessionalSpotlight, announcedthewinnersand presented actor Sharvari Wagh as its brand ambassador.

Glamour and razzmatazz of the runway were ably supported by the passion and expertise of the Godrej Professional team as they brought creativity and extravaganza together with the launch of Godrej Professional Spotlight. Actor Sharvari Wagh was presented as the first-ever brand ambassador for Godrej Professional in a grand reveal at the event.

Godrej Professional Spotlight, a thoughtfully curated platform, invited stylists to create inspired versions of the brand’s Surreal Collection. Taking inspiration from the four colour trends portrayed in the Surreal Collection, more than 300 artists from across India submitted their entries to secure a place in the ‘Spotlight.’ The 30 shortlisted finalists were invited to showcase their creativity on the runway, where they were judged by an esteemed jury panel. The jury comprised Yianni Tsapatori, Technical Brand Ambassador, Godrej Professional; Monica Bahl, CEO, B&WSSC; Kanishka Ramchandani, Editor, Professional Beauty Hairdressers Journal; and Indian television actors Adaa Khan and Helly Shah. The event was hosted by actor Karanvir Bohra.

Aradhita Utterkar, Head of Marketing, Godrej Consumer Products, spoke about the brand, its values and products and the idea behind Godrej Professional Spotlight.

All the 30 finalists received gift hampers from Godrej Professional and certificates for ‘Recognition of Prior Learning’ from Beauty and Wellness Skills Sector Council (B&WSSC), led by its CEO Monica Bahl.

A SURREAL EXPERIENCE

The runway stint by the finalists and their models was followed by a hair show by the technical team of Godrej Professional. Tsapatori along with Najeeb-Ur-Rehman and Shailesh Moolya did a live styling session, which culminated in a dazzling hair show. Various editorial interpretations of the Surreal Collection were presented in an aweinspiring fashion show. The newly-announced brand ambassador, Sharvari Wagh, graced the evening as the showstopper.

The show also featured choreographed dance sets that complemented the different aspects of the Surreal Collection. Members of the audience, comprising hairdressers, colourists and salon owners, were enthralled by the looks presented as well as the dance sequences.

Finally, came the moment everyone was waiting for! The winners of the Godrej Professional Spotlight were announced and each talented winner walked up on the stage with their model to be in the presence of the brand ambassadors. The two runners-up received a trophy each, while the winner took home a cash prize of Rs 5 lakh along with the trophy.

And the winners were:

• Winner: Bhavin Bavalia, Bonanza Beauty Lounge

• 1st Runner up: Priyanka Sinha, Kaixo Academy

• 2nd Runner up: Laltlan Kimi, Luv Salon

The technical ambassadors also presented the colours in Dimension and Colour Play ranges at the event. They also showcased the Strait Smooth range and talked about its Fibre Rebonding Technology.

Godrej Professional Spotlight was supported by B&WSSC, with Professional Beauty Hairdressers Journal as the media partner.