Here’s how the beauty segment in France and India will lead recovery in 2021-22!

As per reports published by Zenith Businesss Intelligence, France and India will recover in 2021-22 as the beauty advertisement spend is estimated to grow at 2.6 per cent and rise to US$ 7.7 billion in 2022. The beauty and personal luxury brands are relatively slow to adopt to digital advertising and ecommerce because consumers feel the need to sample and try on beauty products in person before committing to a specific product. The brands spend 34.1 per cent of their budgets digitally in 2020, as compared to 53.1 per cent for the market. The brands have stepped up investment in their ecommerce offerings as a matter of necessity, as bricks-andmortar retail sales shrank.

India’s growth will be a result of strong consumer demand. Beauty advertisements spend was stable in the country in 2020 and is forecast to grow at an average of 7.6 per cent a year as more consumers take up the habit of regularly buying beauty products. Also, beauty and personal luxury ad spend is forecast to be 15.2 per cent higher in 2022 than it was in 2019. Growth in beauty and personal luxury advertising will witness a lag while consumers remain cautious about travelling in public and meeting in person.

L’Oreal announces its virtual The Run Le Hair Show for global hair enthusiasts

Owing to the pandemic, digitalisation has become an essential part of most business models than ever before. This majorly does include beauty brands. As in the news, L’Oreal’s Professional Products division, as part of its recent marketing strategy, is producing a seven-episode series, called Run Le Hair Show. This show aims at uniting the global hair community, and up-skilling and inspiring them through a series of digital broadcasts. What makes this digital show innovative is that it is a part-web series, part-talk show and rejoices the role and cultural impact of hair pros world over. With the first season airing on YouTube, shorter segments will be aired directly onto social platforms such as Instagram and Facebook.

The show will be hosted by fashion journalist Peggy Frey and designer Charlie le Mindu along with celebrity hairdresser Min Kim. Each 45-minute episode will involve eminent stylists discussing trends and conducting interviews with industry leaders. Reportedly, L’Oreal hopes to premiere season two on OTT channels like Netflix or Amazon.

Global cosmetics packaging market to grow at a CAGR of 3.7 per cent by 2026

Packaging in the cosmetic industry has grown leaps and bounds in recent years. It is also one of the sectors with the most varied packaging requirements. As per Research and Markets.com reports, the global cosmetics packaging market is expected to grow at a CAGR of 3.7 per cent from 2021-2026. Reportedly, enterprises are also looking to drive the change by being eco-conscious and adopting a plan to combat climate change and reduce the environmental impacts of packaging with the cosmetics industry introducing new thoughtful packaging strategies and advanced formulations. The US is one of the biggest markets for cosmetics, personal care products, and fragrances and generates a revenue of US$ 89.5 billion. As plastic and glass bottles continue to be the most preferred packaging materials for skincare products, the use of materials is also expected to witness a positive growth trajectory. Packaging in the cosmetic industry has grown leaps and bounds in recent years. It is also one of the sectors with the most varied packaging requirements. As per Research and Markets.com reports, the global cosmetics packaging market is expected to grow at a CAGR of 3.7 per cent from 2021-2026. Reportedly, enterprises are also looking to drive the change by being eco-conscious and adopting a plan to combat climate change and reduce the environmental impacts of packaging with the cosmetics industry introducing new thoughtful packaging strategies and advanced formulations. The US is one of the biggest markets for cosmetics, personal care products, and fragrances and generates a revenue of US$ 89.5 billion. As plastic and glass bottles continue to be the most preferred packaging materials for skincare products, the use of materials is also expected to witness a positive growth trajectory.

Here’s a new in-store contactless testing device from GK Concept

With the made-in-France Dropper electronic technology, French company GK Concept has announced the launch of a new movement detection solution to deliver an accurate dose of any type of fluid cosmetic product. Envisioned for stores, this highly compact system helps consumers discover a new, self-sufficient, secured, connected, simplified skin testing experience. In 2018, Paperscent had launched a contactless technology to test perfumes on paper in physical stores. Reportedly, GK Concept has applied a similar thought to cosmetics testing, particularly for skincare and makeup testing. This technology lies in a highly compact case and easily mingles with the store’s furniture. It can also be personalised: it can detect movements to deliver the right dose of fluid. Dropper electronic technology is in line with the current redefinition of contactless in-store testing. Similar to the hand sanitizer dispensing technology that is based on movement detection, consumers can now discover the experience of safe self-sufficient testing. What’s in it for brands? Certainly, a low-cost solution to offer.

DTC pioneer Paula’s Choice Skincare to be acquired by Unilever

As in the news, Unilever has signed an agreement to acquire digital-led skin care brand Paula’s Choice, a pioneer of science-backed products and direct to consumer (DTC) e-commerce from TA Associates. The brand additionally demystifies the science behind skin care through its series of content and digital tools. This also includes an extensive “Ingredient Dictionary” and Expert Advice. While the Ingredient Dictionary breaks down the research behind nearly 4,000 ingredients; Expert Advice is a curated online hub of skin care and ingredient knowledge. The brand, founded by Paula Begoun in 1995, is distributed through global DTC and select prestige retailers in North America, Europe and Asia. It is most famous for its innovation, accessible jargon-free science and high performing ingredients.

Alex Rodriguez announces launch of makeup for men

Women no longer hold the exclusivity to using concealers, foundations, skin correctors and others. Similar to skin care, makeup has also been making inroads to the men grooming market for a few years now. Foreseeing this demand, Former American baseball player Alex Rodriguez’s recently announced the launch of a range of makeup for men. Among the line of products, the first essential unveiled is a concealer – The Blur Stick. The Blue Stick concealer can be effective in camouflaging dark circles, wrinkles and other such imperfections that could also be worrying for men. Available in eight shades, it can suit a wide variety of skin tones. To ensure the essential soothes and moisturises the skin, it has been formulated with different oils, including jojoba oil. Ensuring a successful launch of the first makeup product, the sportsman has partnered with Hims & Hers, a company that specialises in beauty and well-being, and in which Jennifer Lopez and he had invested in.

E-commerce growth leads L’Oréal Canada to expand its distribution centre

As per global reports, in the year 2020 alone, 1.25 million orders were prepared and shipped from L’Oréal Canada’s distribution centre. What’s more, 815,000 of this number came from e-commerce, representing a 90 per cent growth in one year. Evidently, this resulted into L’Oréal Canada inaugurating its expanded distribution centre, located in Saint-Laurent, Quebec. The opening ceremony was held in the presence of the project’s partners, namely Investissement Québec, the Ministère de l’Économie et de l’Innovation du Québec and Montréal International. This expansion is part of the recent investments made by L’Oréal Canada to ensure it is able to grow in line with the changing business needs in the country. Reportedly, the brand can now add 20,000 pallets of storage capacity on a 95,000 sq ft area, which represents a storage density that is 57 per cent higher than what its Canadian subsidiary had until now.

Molton Brown launches recycling reward scheme

In its most recent, British fragrance and personal care brand Molton Brown has unveiled a new scheme focused on return, recycle, and reward. The aim is to transform and give a new life to its packaging. How is this being achieved? Reportedly, the brand is encouraging its customers to return their empties back to the store and these can be further sent to a partner recycling facility operated by Cleantech. The brand is further incentivising this for its customers. For every 300 ml bottle returned or bottles that add up to 300 ml, the customer enjoys a 10 per cent off on the next purchase. This scheme is designed to reduce waste, banish single use plastic and reduce its impact on landfill, considering that the brand’s bottle caps, pumps and new hair care collection bottles are not widely recycled in the UK.